When we think of Arabic fashion, we often envision opulent and traditional garments like kaftans and abayas for women. However, the entire GCC region is experiencing a fashion renaissance, with the youth and fashion-forward individuals redefining street style in remarkable ways. Modesty remains a key element of these trends, but it's combined with contemporary and global influences to create unique and innovative looks that are taking the fashion world by storm. According to the State of the Global Islamic Economy Report modest fashion spending is projected to have a 6.1% four-year compound annual growth rate, meaning by 2025, the amount will increase to $375 billion. 

Modesty Meets Modernity

Arabic street style is characterised by its fusion of modesty and modernity. Traditional garments like the abaya and kaftan for women remain popular, but they're now complemented with bold accessories and contemporary silhouettes. Modest fashion has evolved into a global phenomenon, with designers and influencers from the region making their mark on the international fashion scene. 

1. The Abaya Revival 

The abaya, a traditional flowing robe, is a staple in Arabic women's wardrobes. In the 2010s, abayas were characterised by their traditional designs, often featuring solid, muted colours and minimal embellishments. They were typically floor-length and relatively plain. However, in the present day, abaya fashion has undergone a significant transformation. 

Abayas now showcase a wide spectrum of styles, colours, and innovative designs. They come in various styles and are available in a multitude of vibrant colours and patterns. Abayas in the current era often feature intricate embroidery, lacework, and even unique cuts and silhouettes, allowing women to express their personal style and creativity while maintaining modesty. 

2. Kaftan Dresses: A Timeless Favourite

The kaftan is another traditional garment that has undergone a significant transformation. Originally known for its loose, flowing fit, contemporary kaftan dresses now come in a wide range of styles, featuring everything from rich embellishments to minimalist designs. They are a versatile choice for both casual and formal occasions. 

3. Statement Accessories

Arabic street style truly shines when the right accessories are added. Women's favourites today are oversized sunglasses, statement jewellery, and luxury handbags to elevate their looks. Some other creative styling accessories that are immensely popular amongst the GenZ are intricate nail art and henna tattoos. Both these add a personal touch to the whole outfit. 

4. Modest Athleisure

Incorporating sporty elements into modest fashion is a flourishing trend. Activewear/sportswear inspired by abayas and hijabs are now common sights on the streets of Arabic cities. These pieces are comfortable yet stylish pieces, reflecting the region's progressive approach to fashion, that is, whilst respecting cultural preferences. 

5. Sustainability and Ethical Fashion

Environmental consciousness is a growing concern in Arabic street style. Many fashion-forward individuals are opting for sustainable and ethical clothing, supporting local designers who emphasise eco-friendly practices and responsible production methods. 

6. Influence of Social Media

The influence of social media platforms like Instagram and YouTube cannot be underestimated in shaping Arabic street style. Influencers and fashion bloggers from the region have cultivated a global following, showcasing their unique interpretations of modest fashion to an eager audience.

Arabic street style in the GCC region is a vibrant and evolving blend of tradition and modernity. Modesty remains a hallmark, but the youth and fashion-forward individuals are pushing the boundaries with innovative takes on traditional garments like the abaya and kaftan for women. With the influence of social media and a growing emphasis on sustainability, Arabic street style is making its mark on the global fashion stage, captivating audiences with its elegance and individuality.

When it comes to showcasing individuality and shining with confidence, Kayfi is a rising star in the fashion world. Kayfi is making a bold statement as an individualist, accessible and up-and-coming brand. Their unique designs celebrate individuality, catering to diverse tastes and embracing personal style. With affordable pricing and a commitment to inclusivity, Kayfi is swiftly gaining recognition as a brand that stands out in the crowd, appealing to fashion-forward individuals seeking to make their own stand.